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Black Diamond
The merge of soul + tech
Black Diamond gave us room to explore what their brand could feel like in a physical space. We started with two sides of their identity, the soul of a brand built around the mountains, and the technical precision behind the gear itself.
We tested where those two worlds could meet through material, product, graphics and interaction, building a retail language that felt unmistakably Black Diamond.
Soul gave the space its character.
Tech gave it its system.
The store was organized around discovery rather than decoration. Product categories, testing moments, service, storytelling and self-service were considered together so the experience could shift between shopping, learning and simply spending time with the brand.
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